The ratio of positive to negative was approximately 80:20. Comments in the thousands of posts were overwhelmingly positive, and/or understanding that we were trying to make a point. that simply said: thank you, it’s about time someone took this on. “We’ve heard people say they tore down the signs because they were so offended, but on the flip-side, we’ve gotten emails, tweets, Facebook posts, etc. That’s why the backlash often was intense and personal. dog people sometimes don’t like cat people. Every “type” we featured had a real, pre-existing bias, i.e. “We relied on the extreme reactions to start the conversation about the absurdity that certain people may actually deserve to die. “We knew this campaign would be polarising,” says Denise Kohnke, Senior Vice President for Strategy at Laughlin Constable. This was a campaign for the Lung Cancer Alliance in the USA executed by Laughlin Constable, Milwaukee and Chicago which had proven so controversial that people were tearing them down. Help put an end to the stigma and the disease. Lung cancer doesn’t discriminate and neither should you. Many people believe that if you have lung cancer you did something to deserve it. The revelation, which can now been seen on the website, was: So, what is the killer? You'll find out soon enough.” It affects almost all of us and it's showing no signs of slowing down. They didn't ask for it, but many people seem to think they deserved it. “Every year over 160,000 lives are lost to a deadly disease. The posters, placed on bus shelters, phone kiosks, metro and subway stations from 19 June, did not say what the campaign was for, but a quick online search lead you to a website,, which included a countdown clock ticking down the minutes until 27 June, when the "killer" was supposed to be revealed, including the message: The provocative advertising campaign declared that declares hipsters, cat lovers and crazy old aunts "deserve to die" as it popped up in major American cities, including New York, Chicago, San Francisco, Washington DC, Boston, Philadelphia, Dallas and New Orleans. The shock-vertising campaign for a non-profit organisation dedicated to support people with lung cancer has turned heads across America.
0 kommentar(er)
